German Industry and Business Insights

If your strategy starts at the booth, it’s already too late. ROI isn’t decided at the booth. It’s decided 2 weeks before the doors open. Here’s what serious exhibitors do differently. Step 1 — Two Weeks Before Review the exhibitor list Select 15–20 priority targets Identify decision-makers on LinkedIn Reach out before the event If you secure just 5 pre-arranged meetings, everything changes. You’re no longer networking. You’re executing. Step 2 — During the Fair Your goal is N

If Hannover Messe is already in your calendar, this question matters: “Are you going there to “exhibit” or to build pipeline?” Every year after the fair, I hear the same sentence: “We had great conversations. But nothing moved forward.” The issue isn't the product. And it's not that Germany is "too difficult". It's the lack of structure. German trade fairs are not where contracts are signed. They are where interest is validated. The real sales process starts the day after the

The German robotics market is growing explosively, particularly in wearable and collaborative robots. Based on market research and local case studies, we explain why now is the optimal time for Korean companies to enter this market. Golden Opportunity in the German Robotics Market Analysis of recent trends shows rising interest in Korean technology. Companies that leverage their strengths and understand local requirements can seize this golden entry window  now. Reason 1: Str

When entering the German automotive market, the most common question is: “What’s the difference between VDA and ISO/TS and which should I get first?” Here’s practical insight from years of managing quality certifications in Germany. What is VDA? Verband der Automobilindustrie (German Association of the Automotive Industry) German automotive-specific standards VDA 6.3 (Process Audit) is the most critical 2. What is ISO/TS 16949? International automotive quality standard Used g

Working in German manufacturing - at companies like BMW and Porsche - taught me one critical lesson. What Korean companies think caused the rejection and what German buyers actually see as the problem are completely different. It's not about price. It's not about quality. It's about the approach . The Common Misconception "Our price was too high." "Our quality wasn't good enough." Most Korean companies assume one of these is the reason. But after 3 years managing quality and