If your strategy starts at the booth, it’s already too late.

If your strategy starts at the booth, it’s already too late.

ROI isn’t decided at the booth.

It’s decided 2 weeks before the doors open.

Here’s what serious exhibitors do differently.

Step 1 — Two Weeks Before

• Review the exhibitor list

• Select 15–20 priority targets

• Identify decision-makers on LinkedIn

• Reach out before the event

If you secure just 5 pre-arranged meetings, everything changes.

You’re no longer networking.

You’re executing.

Step 2 — During the Fair

Your goal is NOT business cards.

Your goal is agreement on the next step.

Ask these questions:

• "Who would be responsible for a PoC?"

• "How is purchasing decided in your company?"

• "Would you be available for an online meeting next week?"

100 business cards mean visibility.

5 clearly defined next steps mean pipeline.

In the next post, I’ll show you where 90% of companies slow down and

where contracts are actually won.

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Want results, not just networking? Book a consultation.